If you’re looking for an effective email marketing strategy, you have come to the right place. The right email marketing move can help you in converting maximum prospects into customers if you do it correctly, and what can be better than using Gmail for the purpose?
Using Gmail for your internet marketing campaign may sound a little tedious at first, which it is, but once you get the hang of it, it proves to be helpful and makes your internet marketing campaign more effective. Gmail has a feature of Gmail Ads that can do wonders for your business and here’s how it can enhance your internet marketing campaign effectively-
1. Track Success-
Gmail Ads have proven to be the most effective tool when it comes to online marketing. It is a modern solution to your problems and an effective way of promoting and advertising your content. Gmail allows having personalized ads for each individual, making these ads ideal for businesses and their target audience. Not only that, they have the potential to keep your business competitive and launch it into the cyberspace. It helps you track the success of the campaign and even analyze the trends of the catered audience.
Utilization of emoticons in your content can help you in highlighting that what you want to be seen. Many email campaigns become mundane after a point when you receive hundreds of them in the same layout and format. But, by using emoticons, you can break the pattern and can make your campaign stand out of others. However, proper use of these emoticons is important or else you run a risk of being inappropriate.
According to B2C, only 20-25% of emails are opened, and the ones that generate activity are even lower. Utilization of emojis can increase the chances of your email getting opened by 30%. It attracts the attention of the client and makes your email noticeable. Just make it a point to use the relevant and appropriate o
An alternative to remarketing is targeting. Gmail allows you the target recently generated interest through WordStream. This is best suited for the people who are in and out of the email community. For the most part, emails have a low open rate, so for those already in your circle, this can increase the amount of interaction. Apart from that, this can also lead to an increase in your Click Through Rate (CTR) and Overall Quality Score as well.
The metric function of Gmail Ads is the most important feature, and its informed use can work wonders for your business and its campaign. The metric function allows you to monitor and analyze the working of your campaign. Google informs you about any and every activity surrounding your campaign. Anything ranging from saves, forwards, to clicks on your website and you are given access to all of this information about your current campaign. Just make sure o enable this feature because it is not enabled by default
Apart from all these technical features, Gmail Ads also present you with features that can be used to design your ad to make it more appealing to your targeted audience. The various formats for ad designing include-
a. Gmail Image Template.
b. Gmail Single Promotion Template.
c. Gmail Multi-Product Template.
d. Gmail Catalog Template.
Proper use of these templates can work wonders for your campaign. However, you should be sure of using the right template for your campaign. Depending on the type of content that you are promoting, you can easily determine which format works best for you and then go forward accordingly.
So, if you use the basics of your Gmail Ads knowledge, you can easily monitor your campaign’s performance, the target audience that has already been there for the product or service line and similar audience as well. Once you rightly follow the tips mentioned above while designing your internet marketing campaign, the probabilities will tip in your favour for sure. Gmail Ads are revolutionary and has taken online advertising to the next level.
This ground-breaking mode of advertising has caught the eyes of businesses and consumers all over the world and has permanently changed the way digital marketing and advertising were carried out. Since now you know how to use Gmail to your advantage, do not let the opportunity pass by. Use this opportunity to adapt the change and reduce competition before it’s too late. Since its discovery, Gmail Ads have proven to be efficient and are working its way towards rapidly becoming more adopted by businesses all over the globe. So, use Gmail Ad and start you successful campaigning today!